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IBO Saturday Seminar - Minding Your Business

  • Saturday, October 29, 2016
  • 11:00 AM - 1:00 PM
  • Vico Conference Room, Fitzpatrick Hotel - 687 Lexington Avenue, New York


Registration is closed

Join us for our October - Saturday Seminar

**Limited seating - Please RSVP in advance for this event!

A series of business seminars for and presented by members and associates of the Irish Business Organization of New York.

Seminar hosted by NYC Business Solutions.

Instructor: Martha Soffer

Topic: Marketing 101

Learn how to understand your customers’ needs!

The essence of marketing strategy is to understand your customers’ needs and develop a plan that meets those needs. With this course you will learn the fundamental components of a successful marketing strategy that will maximize impact while minimizing costs.

You will learn about:

  • What is the role of marketing in your business 
  • How to develop a sound marketing strategy 
  • How to identify your target audience 
  • What is the importance of establishing an online presence

IBO 2016 members and guests - FREE

Complimentary coffee and tea will be served.

Become a new member of the IBO

Renew your 2016 IBO membership

If you have any questions, contact us at



WE THANK OUR ANNUAL Partners & Sponsors

IBO Sponsor Bank of Ireland

IBO Sponsor Government of Ireland Emigrant Support Programme

Irish Business Organization
of New York, Inc.

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